Local Business SEO Challenges:

UC Dental’s original website was based on outdated technology with no to very little content, including missing tags, meta data and keywords. This leads to inadequate indexing and ranking of keywords, resulting in low or even no SERP (Search Engine Result Pages). Content is what the Internet principle is based on, especially in the eyes of Google, which happens to be over 78% of the search market share. Having very little content, missing meta-data and faulty website structure, website presence was almost non-existent.

Internet Marketing Objectives:

Our objectives were clear from the onset. Because UC Dental had a very good physical proximity to a large population, we felt there was a lot of opportunity to increase exposure through website marketing and presence by applying a number of local Internet marketing strategies. To make their website presence more effective, we suggested a total revamp of their website from the ground up which included a comprehensive local SEO plan:

Therefore, the following web strategies were taken:

1. Redesign their website using a Content Management System (CMS) platform – either Joomla or WordPress.

2. Keyword research based on location and services they provide.

3. Add significant optimized content to the website based around the keywords and services they offer.

4. Create a comprehensive local SEO plan that concentrated on good site structure (navigation, meta tags, sitemaps, etc.), good content, and back linking, with the ultimate objective to increase traffic from targeted local prospective clients from organic search results.

Our Local Geo-targeted SEO Solution:

We designed an entirely new website for UC Dental is using the Joomla 1.5 platform. Joomla 1.5 is an excellent CMS with superior site structure making it a more viable solution for search engine crawling and indexing. In addition, we mapped out a comprehensive action plan to add content regularly that is related to the keywords and services they offer. The content was going to be key on getting more pages indexed and subsequently, more keywords and page rank.

Geo-Targeted SEO Benefits to the Client:

UC Dental has experienced a gradual and steady increase in traffic which includes a very healthy trend line as noted below. Presently, UC Dental is receiving very targeted traffic totaling over 700 targeted site visitors Google, Yahoo, Bing and others. In addition to the drastic increase in visitors, over 1,705 web pages were viewed by visitors during this period. That’s results! since inception of the new site in December, 2009. Of the 700+ visitors, over 95 % of them are from search engines.

We were able to accomplish these very positives results from a combination of link building, wide spread content syndication and keyword research. In fact, UC Dental’s were able to not only rank #1 for major keywords organically, they also rank for 300+ keywords and monopolize the top ranking in Google Maps.

Below, is a screen shot that shows the high rankings in both Google Maps and organic SERPs for the highly targeted keyword phrase “Dentist in Studio City, Ca”. By the way, check out the paid advertising on the right. Other Dental Centers are paying for the very same keyword UC Dental is cornering the market on – Dentist in Studio City. Note below, UC Dental is solidly ranked, taking up two spots on the page. That’s circling the competition!

Local SEO Case Study Summary:

The traffic attained by a well structured website coupled with a comprehensive SEO plan has steadily increased traffic to UC Dental. And we are not done yet. We believe an effective SEO plan is one that continually evolves, one that is considered a continuous improvement aspect of the business.

Staying competitive on existing keywords as well as targeting new ones, requires an SEO component that constantly changes with the times.

In addition, if a website is properly optimized, results can be phenomenal. Changing from a outdated website to one of optimized content was the right move in this case and the results show it.

Stay tuned, we will follow up on this case study with a detailed look at the the keywords and visitor engagement for UC Dental.

Contact Us today and let us help your business grow, rapidly.