On May 24th, 2016, Google held their annual Performance Summit, which unveiled some significant changes to the way in which they offer their advertising services. Among them were large scale changes made to their AdWords and Google Analytics programs. The new changes mostly affect the way in which companies advertise […]
How To Write Headlines People Want To Read People are accustomed to seeing hundreds of links every single today, so having headlines that grab their attention right away is essential if you want your website to successfully generate relevant traffic. Your awesome content deserves to be seen, so read on […]
Increase Your Conversion Rate by 150% with Re-marketing For PPC consultants and digital strategists alike, the sole way to actually maximize conversions and engagement is by having a good understanding of your online audience and aligning their behavior accordingly. It is impossible to expect delivering the ROI (Return on investment) […]
Creating an effective landing page is a marketing essential, and new techniques have revealed how to achieve the highest possible conversion rates in 2015. There are many options you have at your disposal while creating new and fresh landing pages, using these tools will allow you to optimize your page […]