Marketing agencies are often renowned for their grand promises of growth, increased revenue, and high returns on investment. However, many companies are disappointed with the reality of the situation and are considering switching to another agency. A recent study by SetUp shows that almost 40% of businesses are thinking about changing their marketing agencies in the next six months, which is a clear indication of widespread dissatisfaction.
Marketing is a complex field, and agencies deal with a high level of client turnover. As a result, they may sometimes be spread too thin to provide their clients with the best possible service. If you’re a business owner or agency client, you deserve to know that your agency is doing everything possible to help you succeed and grow.
Here are 7 signs that your marketing agency may be neglecting you, and it’s time to consider moving on:
High Turnover – Marketing agencies often experience high levels of employee turnover, which can be devastating for clients. Losing the rapport you had built with someone who understood your brand can slow down the work and hinder your progress.
Kept in the Dark – Regular communications and updates are crucial for the success of your marketing campaign. If you feel like you’re being kept in the dark, it’s a sign that your agency is not paying enough attention to your needs.
Lack of Candor – A healthy agency-client relationship should involve open discussion and debate. If your agency team is not pushing back or challenging your ideas, it’s a sign that they’re not providing you with the level of service you deserve.
Lack of Focus on Your Business – Marketing agencies tend to focus only on marketing. If your agency is not interested in your entire business, it’s a sign that they’re not fully committed to your success.
Missed Deadlines – Consistency is crucial in marketing. If your agency consistently misses deadlines, it’s a sign that they’re not taking your business seriously.
No Personal Touch – A good agency should provide a personal touch, and make you feel like you’re their top priority. If you feel like you’re just another number, it’s a sign that your agency is neglecting you.
No Clear Metrics for Success – If your agency is not providing you with clear metrics for success, it’s difficult to measure the effectiveness of your marketing campaign. This is a clear sign that your agency is not invested in your success.
If you’re experiencing any of these red flags, it’s time to consider whether it’s time to move on from your marketing agency. Your business deserves the best possible service, and it’s important to make sure you’re getting your money’s worth.