Add A Business To EZLocal
EZlocal Local Search Marketing
EZlocal uses proprietary technology to market small and medium-sized businesses across the World Wide Web, and also provides a local search directory for consumers to look up nearby companies. Visitors to the site enter information into two search fields: “search for” and “near.” For example, they might search for “dentists” in “Culver City, CA.” The results page brings up a list of dentists in the area including rating, phone number and address. Business locations are also pinpointed on a map in the sidebar, helping users find the closest choices.
It’s free for businesses to create an account on EZlocal. If you haven’t started one yet, you might be listed already. The easiest way to find out if you’re in the EZlocal directory is to click on the “Claim Your FREE Listing Today” link and enter your phone number. If your company comes up, you can claim your page; if not, you may create a new listing.
A free EZlocal profile allows you to post your e-mail address, website link, images, coupons, categories and business description. If users have ranked your company, your star rating will appear directly below your business name.
EZlocal also offers premium services for enhanced marketing. Plans start at $95 per month and include features such as page-one placement on EZlocal, monthly traffic reports and up to 10 images. The premium service also places your listing on multiple search engines and directories, and comes with an AdWords option.
Whether or not you go for the premium service, it makes sense for most businesses to get in on the free profile option. More visibility is always a good thing, and it’s important to keep all of your online information updated. Local search can make or break a small business, and a solid marketing strategy includes placement on as many directories as possible.