Local Citations are multiple consistent mentions of your business information on website directories and other properties found on the internet. Search engines like Google use these mentions as a trust signal and consistent NAP citations of your business will help you to rank within local Google search results.
This is a submission only service with downloadable submission report. We create a new email address used for all citation submissions. Service is limited to 100 citations max per business address. You’ll be provided with any login information for each business citation.
Using Yellowbook as a Marketing Tool
Before the Internet, people turned to their local yellow pages to find nearby eateries, contractors, and florists. Today, they’re more likely to use the Web; however, the idea of a book brimming with yellow sheets of paper still rings a bell in the minds of consumers, and the Yellowbook website blends this comforting imagery with today’s online search technology. While Yellowbook can’t provide the same widespread visibility as larger search engines such as Google, it can make it easier for local clients to find you.
According to Yellowbook, their network boasts more than 50 million searches each month and is among the top 50 Internet properties. Yellowbook is compatible with traditional computers as well as smartphones and tablets, and has multiple options for businesses.
With a free Yellowbook listing, you’re able to create a profile with basic business information such as location and phone number, and you can also add coupons and menus. You’ll gain access to the Yellowbook360 Business Center, which offers further marketing resources.
What a free listing will not get you, however, is premium placement. If you want your business to appear at the top of the search results page, you need to purchase a paid listing. A paid listing also allows you to spruce up your profile with a tagline and logo, and provides access to lead-tracking information. Plus, competing ads will be excluded from your page.
One advantage of Yellowbook is that it has existed for 80 years. In a world of fledgling startups, it can be reassuring to invest in a company with a long history. Yellowbook also partners with a number of other websites to further expand your online visibility.
Ultimately, Yellowbook caters to local businesses by allowing users to explore narrow search areas, and by displaying a map with each search results page. The service may be useful to companies looking to attract more local clients.