Yellowise Local Search

Yellowise local search directory matches small businesses with customers in their area. Visitors to the site enter a category, such as salon, health club or grocery store, along with their city and state, and a list of relevant businesses comes up. Some listings are accompanied by a “Verified Business” logo, indicating that the merchant’s identification has been established. Every listing shows the business’ name, address and star rating, if applicable. Special deals may also appear just under the phone number to lure thrifty customers to click on a profile.

Yellowise may list your business without your knowledge, so it’s worth a check to see if your company is on the site. If it isn’t there, you can create a free listing; if it is there, you can claim it for editing. Your profile may provide information such as business description, number of employees, year started, metropolitan area, website, hours and payment methods. Each profile also has a link for customers to write reviews about your business. Although basic accounts are free, the top listings in all search results are sponsored, so a basic profile will not get you the best placement.

Yellowise also posts articles to help consumers in subjects such as finance and health, and small businesses provide much of the content. Sample article topics include “Understanding Bonus Annuities” and “What is Acid Reflux?” Yellowise also displays educational videos on these topics.

There are a plethora of local search engines out there, and from a business perspective, it’s important to control your presence on all of them. Yellowise can provide another outlet for you to promote yourself with, and it is important to at least maintain the free profile. The more sites you’re on, the more clients you can reach—and marketing for local businesses today relies heavily on local search.