Adwords for Remarketing Display Ads
Adwords Remarketing Ads
People spend a relatively short time on Google search or partner search engines. Almost 90% of the time people are on the Internet, they are searching for and visiting third party websites. The Google Display Network allows you to place ads on a huge selection of partnered sites, such as: blogs, news sites, and other niche specific websites. In fact the Google Display Network reaches more than 80% of global Internet users.
Using Adwords display marketing you can have your advertisements appear in front of people who are very likely to be interested in your products and services. Your advertisements will only display on sites where the content around them is relevant to your business. For example if you had an online electronics store and someone was reading a MP3 player review on a site in the Google Display Network, you could have your ads for that MP3 player appear right next to the review.
Displaying marketing is a great way to target highly qualified prospects and increase awareness for your brand globally. However, in order to get the most from your display advertising, your campaign needs to properly optimized. At Geoklix we can ensure that you get the highest Return On Investment (ROI) from your display advertising budget. We make sure that your ads are placed on only highly relevant sites and we carefully track what happens after someone clicks on your ad.
Remarketing On The Google Display Network
Many of the prospective clients that visit your website will not convert immediately into buyers. In fact studies show that as fewer than 2% of people will make a purchase the first time they visit a site. These visitors are still potentially valuable customers for your business. You simply need to present them with an attractive offer and draw them back to your site.
Remarketing, which is sometimes referred to as retargeting, is an advertising strategy that allows you to target people who have already been exposed to your brand’ services and products. It works by retargeting visitors to your website and displaying your relevant ads on other people’s websites. Simply put, after someone visits your site, your ads will continue to follow them around the web. Multiple exposures to your brand’s services and products is one of the best ways to increase your sales conversion rates.
An Example Of How You Can Use Remarketing For Your Business
There are many different ways you can use a remarketing strategy to promote your business and bring back visitor to your website. Here is an example of how remarketing using the Google Display Network could be used. Imagine that you own a dental clinic. A visitor to your website navigates to a page which features teeth whitening services. Perhaps you even have a contact form on the page but they fail to fill it out completely before they navigate away from your site. Obviously this prospective customer is very interested in teeth whitening services. There could be many different reasons why they needed to navigate away from your site. Perhaps they needed to make dinner, or they were at work or maybe they wanted to look at some other dental websites before they made their decision.
Even though they have navigated away from your dental website they are still a potentially valuable prospect. You can use retargeting in order to draw them back to your website. One way would be to create an ad which offered them 30% off Teeth Whitening provided they took up the offer in the next three days. This ad would be displayed to them on multiple third party sites through the Google Display Network over the following days. There is a very good chance that they will take up this offer.
How Geoklix Can Help With Your Remarketing Campaign
Geoklix will manage each step of your remarketing campaign to ensure that is as effective as possible. We ensure that you don’t miss out on any prospective customer that visits your website. Included among our services are:
Setting Up The Campaign – We clearly define the audience that you will be targeting with your remarketing campaign. We then establish tags for the marketing lists so that people who visit specific pages on your website are added to the lists.
Optimize Your Bidding Strategy – In order to run a profitable remarketing campaign in today’s competitive environment you need to optimize your bidding strategy. We will ensure that you have the ideal bidding strategy in place based on your business and industry.
Creative Designs – The quality of your creatives will have a big impact on the success of your campaign. We can create high converting banner ads for your campaign, which we will continue to test until we can maximize conversion rates. You can also choose to use any existing creatives that you may already have.
Continuing Management Of The Campaign – You campaign will not be simply “set and forget”. We continue to optimize and manage your campaign after it is launched to ensure that you are getting the best possible return on your investment.
Want to learn more about Adwords remarketing, call us at: 888.238.7576 today.