Custom AdWords Scripts

AdWords Automation Made Easy

Oversee Campaigns More Intelligently

Inaccuracy and lack of data precision are some of the biggest hurdles to fine tuning any marketing campaign. We give you more precise control over the criteria that determines how your ads are served.

Pause underperforming ads automatically based on click-through rates or impressions instead of manually overseeing each campaign and potentially misinterpreting the data. Edit large campaigns en masse to save time when you're correcting capitalization mistakes or inserting new brand language. Compare daily spending from custom spreadsheets and dashboards. AdWords is great, but our scripts make it even greater.

We believe you could be doing far more with your Google AdWords marketing, and we're prepared to help you augment your advertising efforts. Whether you seek improved automation, require more rigorous metric tracking or just want to optimize your campaign expenditures, our AdWords Scripts make it possible to:

  • Choose from countless extended marketing functions,
  • Redefine your campaigns to meet evolving business goals,
  • Organize and view data in ways that make sense, and
  • Customize and tweak how you utilize keywords.

Maintenance Shouldn't Be an Ordeal

Keyword maintenance is critical to running healthy campaigns. Our scripts can automatically reward keywords that capture budget-effective traffic and ditch those that convert at too high a cost or not at all.

Real-Time Position Bidding

RTB AdWords script runs and downloads the AdWords stats for the day and compares this to the stats it downloaded previously. From this data, it makes bid adjustments to reach your target average position.

Schedule Bidding

Our schedule bidding AdWords script enables us to adjust bids based on your campaign’s hourly schedule.


Negative Keywords

The negative keyword management scripts automatically reviews the incoming queries, identifies irrelevant keywords/phrases and automatically adds them to the negative keyword list.


Search Is Lost Rank

Search IS Lost Rank is the estimated percentage of impressions on the Search Network that your ads didn’t receive due to poor Ad Rank. We have built a script that downloads this data periodically and compares it to the previous data to make automated bid adjustments to reach your target Lost IS Rank %.

Scan Website For Errors

The scan website for error script, scans your website and landing pages to find 404 or server not responding errors and provides a report to keep you up to date on your website’s health.

Campaign KPI Reports

The KPI report generator script creates a custom report based on the key performance indicators you’d like to monitor on a ongoing basis.

Effective Web Development Solutions


We offer customized AdWords scripts tailored to your conversion goals and reporting requirements.

Are your AdWords campaigns performing to their full potential? Hone your marketing efforts with our custom AdWords scripting prowess. Talk to a specialist today about integrating customized AdWords Scripts into your AdWords campaign.

Request a Free AdWords automation demo today.

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