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What Nobody’s Telling You About Content Marketing

What Nobody’s Telling You About Content Marketing Content marketing has lost its purpose. Its purpose of being authentic, valuable and helpful. Content marketers seem as they have lost sight of why we were creating content in the first place. The result? We have unintentionally caused content saturation by producing more information than people can possibly

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How to Improve Your Digital Marketing Efforts [Smart Tips]

How to Improve Your Digital Marketing Efforts [Smart Tips] You are worried. Your competitors seem to be doing better than you. But what are they doing differently? How can you improve your digital marketing? Strategize and improve. No matter how great your product or service, if you don’t have a clear and effective marketing strategy,

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Why a Video Marketing Strategy is a Must in 2019 and Beyond

Why a Video Marketing Strategy is a Must in 2019 and Beyond Many digital marketing trends have come and go. But there’s one trend that seems to be here to stay: video marketing. Consumers love video content. The reason? Video content is a lot more engaging, more memorable and effective. So, if you want greater

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The WHY Behind the Geoklix Brand [Get to Know Us]

The WHY Behind the Geoklix Brand [Get to Know Us] Digital marketing is essential for your business. You know it. Yet you are skeptical and overwhelmed. Well, who can blame you? If you are new in the digital marketing world, it can be overwhelming indeed. But there’s no need to freak out or lose hope,

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The Seven Automated Bid Strategies and Goals of Google AdWords

When Google AdWords helps your business, Google AdWords helps Google’s business. Bearing that principle in mind, Google realizes that automated bid strategies minimize your bidding efforts and increase your business performance goals. As such, Google AdWords provides the following seven different automatic bid strategies that are designed for you to address different goals for your

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The Search Network

Most business owners are aware of the exciting opportunities that are presented by pay-per-click advertising and other types of search engine marketing. Unfortunately, many of them struggle to make the most of their PPC campaigns. In fact, businesses often give PPC advertising a whirl, waste a lot of money and then give up entirely. It

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Six Secrets to Cultivating Cost-effective Keywords and Curbing Spending Waste

Advertising is all about making a profit, so why do so many marketers settle for digital ad waste? Although there are many outreach expenditures that you just have to live with, when it comes to keyword marketing, most companies could stand to trim the fat from their campaigns. Here are six choice tips for reducing

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Top 10 Tips for Success in Google AdWords, Bing and Yahoo Ads

Most digital marketing marketing experts agree that the best way to attract traffic, leads and ultimately sales is to implement digital marketing campaigns that include both paid and organic strategies. When recommending investments in pay-per-click (PPC) advertisements on search engines such as Google, Bing and Yahoo, we want to make sure that our clients receive

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5 Takeaways from the 2016 Doubleclick Leadership Summit

The DoubleClick Leadership Summit, held in Key Biscayne, Florida, brought together advertisers and marketers from all over the world to discuss what direction digital advertising and marketing is heading in. This marked a departure from previous DoubleClick Leadership Summits, as the markets at the time were showing their first signs of a shift in consumer

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7 Takeaways From Google’s Performance Summit 2016

On May 24th, 2016, Google held their annual Performance Summit, which unveiled some significant changes to the way in which they offer their advertising services. Among them were large scale changes made to their AdWords and Google Analytics programs. The new changes mostly affect the way in which companies advertise to customers on the local

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