Do you have reading requirements for your clients? We do!
In the fast-paced and ever-evolving world of digital marketing and advertising, it’s essential to stay ahead of the game and continuously learn and grow as a professional. The following books are required reading for both the agency and clients, in order to ensure a mutual understanding of what it takes to achieve the desired results.
“They Ask You Answer” by Marcus Sheridan Marcus Sheridan
In this book, Marcus Sheridan offers a unique and practical approach to digital marketing and content creation, emphasizing the importance of transparency and customer engagement. He argues that businesses should focus on answering their customers’ questions and providing valuable information, rather than just promoting their products. By adopting this approach, businesses can establish trust and build relationships with their target audience, ultimately leading to increased conversions and sales.
“Your Next Five Moves” by Patrick Be-David Patrickbet David
In this book, entrepreneur and investor Patrick Be-David shares his five-step strategy for achieving success in the digital marketing and advertising industry. He emphasizes the importance of innovation, strategic planning, and a deep understanding of the target audience. Be-David provides practical tips and actionable insights, making this book a must-read for anyone looking to grow their business and increase their impact in the digital world.
“Measure What Matters (OKRs)” by John Doerr John Doerr
In this book, John Doerr, a venture capitalist and early investor in Google, introduces the concept of Objectives and Key Results (OKRs). OKRs are a goal-setting framework that helps organizations align their goals, track progress, and measure success. By using OKRs, businesses can ensure that their efforts are focused and results-driven, leading to increased productivity and impact.
“The Power of Regret” by Daniel H. Pink @danielhpink
In this book, bestselling author Daniel H. Pink explores the role of regret in decision-making and personal growth. He argues that regret can be a powerful motivator, helping individuals and organizations make better decisions and avoid mistakes in the future. By embracing regret, businesses can continuously improve and stay ahead of the competition, making this book a valuable read for anyone in the digital marketing and advertising industry.
By ensuring that both the agency and the clients are on the same page and have a common understanding of the principles and strategies discussed in these books, the partnership can work together to achieve their desired results more effectively. This required reading is a crucial step in establishing a strong and successful working relationship in the digital marketing and advertising industry.
Naturally, as we evolve, we will be adding more books to the list of reading requirements.