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The Search Network

Most business owners are aware of the exciting opportunities that are presented by pay-per-click advertising and other types of search engine marketing. Unfortunately, many of them struggle to make the most of their PPC campaigns. In fact, businesses often give PPC advertising a whirl, waste a lot of money and then give up entirely. It

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Six Secrets to Cultivating Cost-effective Keywords and Curbing Spending Waste

Advertising is all about making a profit, so why do so many marketers settle for digital ad waste? Although there are many outreach expenditures that you just have to live with, when it comes to keyword marketing, most companies could stand to trim the fat from their campaigns. Here are six choice tips for reducing

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Top 10 Tips for Success in Google AdWords, Bing and Yahoo Ads

Most digital marketing marketing experts agree that the best way to attract traffic, leads and ultimately sales is to implement digital marketing campaigns that include both paid and organic strategies. When recommending investments in pay-per-click (PPC) advertisements on search engines such as Google, Bing and Yahoo, we want to make sure that our clients receive

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7 Takeaways From Google’s Performance Summit 2016

On May 24th, 2016, Google held their annual Performance Summit, which unveiled some significant changes to the way in which they offer their advertising services. Among them were large scale changes made to their AdWords and Google Analytics programs. The new changes mostly affect the way in which companies advertise to customers on the local

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How To Write Digital Headlines People Want To Read

How To Write Headlines People Want To Read People are accustomed to seeing hundreds of links every single today, so having headlines that grab their attention right away is essential if you want your website to successfully generate relevant traffic. Your awesome content deserves to be seen, so read on and learn how you can

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Increase Your Conversion Rate by Re-marketing

Increase Your Conversion Rate by 150% with Re-marketing For PPC consultants and digital strategists alike, the sole way to actually maximize conversions and engagement is by having a good understanding of your online audience and aligning their behavior accordingly. It is impossible to expect delivering the ROI (Return on investment) you have promised your client

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How to Create Effective Landing Pages in 2015

Creating an effective landing page is a marketing essential, and new techniques have revealed how to achieve the highest possible conversion rates in 2015. There are many options you have at your disposal while creating new and fresh landing pages, using these tools will allow you to optimize your page and increase your profits. In

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The Five Pitfalls Secretly Hurting your Paid Search Advertising Efforts

Just like an exceptional recipe, search advertising campaigns have to be done using the right ingredients in the right manner to yield positive results. Also, known as pay per click campaign, search advertising requires ingredients such as the right keywords, landing pages and ad copy to appeal to the target market and drive new leads

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Changes to Local SEO for 2015

Local SEO is very frustrating, challenging, difficult, but extremely rewarding long-term online marketing strategy. Depending on which type of industry the clients work or the region in which they conduct business, the competition can be normal to extremely competitive.  The biggest problem though is when Google releases yet another algorithm update, all that hard work

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Top 25 Social Media Networks

Social Media Management Agency. Why is Social Media Important? Facebook (FB) With the ever-increasing use of Facebook, it is never too late to create a business page. Through Facebook, you can connect in real-time to your customers and potential targets. What Facebook allows you to do is put all your information on your unique page

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