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The Seven Automated Bid Strategies and Goals of Google AdWords

When Google AdWords helps your business, Google AdWords helps Google’s business. Bearing that principle in mind, Google realizes that automated bid strategies minimize your bidding efforts and increase your business performance goals. As such, Google AdWords provides the following seven different automatic bid strategies that are designed for you to address different goals for your

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The Search Network

Most business owners are aware of the exciting opportunities that are presented by pay-per-click advertising and other types of search engine marketing. Unfortunately, many of them struggle to make the most of their PPC campaigns. In fact, businesses often give PPC advertising a whirl, waste a lot of money and then give up entirely. It

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Six Secrets to Cultivating Cost-effective Keywords and Curbing Spending Waste

Advertising is all about making a profit, so why do so many marketers settle for digital ad waste? Although there are many outreach expenditures that you just have to live with, when it comes to keyword marketing, most companies could stand to trim the fat from their campaigns. Here are six choice tips for reducing

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Top 10 Tips for Success in Google AdWords, Bing and Yahoo Ads

Most digital marketing marketing experts agree that the best way to attract traffic, leads and ultimately sales is to implement digital marketing campaigns that include both paid and organic strategies. When recommending investments in pay-per-click (PPC) advertisements on search engines such as Google, Bing and Yahoo, we want to make sure that our clients receive

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7 Takeaways From Google’s Performance Summit 2016

On May 24th, 2016, Google held their annual Performance Summit, which unveiled some significant changes to the way in which they offer their advertising services. Among them were large scale changes made to their AdWords and Google Analytics programs. The new changes mostly affect the way in which companies advertise to customers on the local

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