Web Design Services

Conversion Rate Optimization

Metrics collation and analysis is the single most important facet of CRO. Developing and fine tuning a CRO strategy without accessing and reviewing complete and accurate data is akin to walking in the dark.

We conduct a comprehensive review of the myriad elements in websites (landing pages), pay per click and paid social media campaigns to determine the exact optimization strategy required to drive up conversion rate

Call-to-actions (CTAs) are carefully constructed triggers designed to compel visitors to follow through on a campaign objective. It can be in the form of a buy button, subscription button, free downloads or phone calls. CTAs have to be prominent without being overwhelming. It needs to follow a natural progression instead of being thrown around awkwardly and ineffectively.

Collect Data

Identify Goals

A/B Split / MV Test

Measure Results

Test. Test. Test. Experiment. Test. Test. Test. Experiment. Test. Test. Test. Too much? Not at all, when you consider the fact that only 4.3% of online shoppers ever click on the buy button*. And even then, only 39.8% complete a purchase. As for marketing emails, only 1.1% follow through on specific CTAs (no data on actual purchases).

This is why global corporations spend millions of dollars every day just to conduct test. This is why Amazon and Ebay conduct testing every single day of the year. This is why Yahoo conducted a 30-day test to gauge user responses for their new logo**. No two humans are ever alike, and their behavior, motivation and perception constantly changes.
Effective Copyrighting

Building trust with your prospects will naturally improve your conversion rates. But how should we factor in this abstract concept into a CRO campaign? A transparent campaign with no misleading or overhyped claims is a great start. A factually copywritten content is another. Respect for the prospect’s privacy, easy access to unsubscribe button, a credible social media presence and lack of pop ups are several more obvious, but often overlooked ethical considerations that could develop instant trust. With our long and distinguished experience in the industry, we got you covered here.

 

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