Conversion Rate Optimization

Metrics collation and analysis is the single most important facet of CRO. Developing and fine tuning a CRO strategy without accessing and reviewing complete and accurate data is akin to walking in the dark.

Conversion Rate Optimization

Metrics collation and analysis is the single most important facet of CRO. Developing and fine tuning a CRO strategy without accessing and reviewing complete and accurate data is akin to walking in the dark.

Test. Test. Test. Experiment. Test. Test. Test. Experiment. Test. Test. Test. Too much? Not at all, when you consider the fact that only 4.3% of online shoppers ever click on the buy button*. And even then, only 39.8% complete a purchase. As for marketing emails, only 1.1% follow through on specific CTAs (no data on actual purchases).

This is why global corporations spend millions of dollars every day just to conduct test. This is why Amazon and Ebay conduct testing every single day of the year. This is why Yahoo conducted a 30-day test to gauge user responses for their new logo**. No two humans are ever alike, and their behavior, motivation and perception constantly changes.

Building trust with your prospects will naturally improve your conversion rates. But how should we factor in this abstract concept into a CRO campaign? A transparent campaign with no misleading or overhyped claims is a great start. A factually copywritten content is another. Respect for the prospect’s privacy, easy access to unsubscribe button, a credible social media presence and lack of pop ups are several more obvious, but often overlooked ethical considerations that could develop instant trust. With our long and distinguished experience in the industry, we got you covered here.

We conduct a comprehensive review of the myriad elements in websites (landing pages), pay per click and paid social media campaigns to determine the exact optimization strategy required to drive up conversion rate

Call-to-actions (CTAs) are carefully constructed triggers designed to compel visitors to follow through on a campaign objective. It can be in the form of a buy button, subscription button, free downloads or phone calls. CTAs have to be prominent without being overwhelming. It needs to follow a natural progression instead of being thrown around awkwardly and ineffectively.

Collect Data

Identify Goals

A/B Split / MV Test

Measure Results

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Geoklix is great to work with. Arthur impressed us with his passion and knowledge of what he is doing, that’s why we decided to work with him. He has deep knowledge in Google Ad and SEO (these are some areas we worked on together). And he always replies to my emails in a few minutes no matter when. He is the guy you can count on! Reliable, Honest, and Skillful.

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Finding a good search engine marketing company is like finding a good surgeon. There are so many of them out there but until it comes down to the wire, one would never know what they’re getting. I am happy that I found my SEO/PPC company. These guys walk you thru the process and everything involved in a successful campaign. We love working with them. If you are looking for an upfront, honest, smart-working digital marketing agency that will provide an effective digital strategy & execution–geoklix is the agency you need to call.

Mel A.

Owner

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