Metrics collation and analysis is the single most important facet of CRO. Developing and fine tuning a CRO strategy without accessing and reviewing complete and accurate data is akin to walking in the dark.
Metrics collation and analysis is the single most important facet of CRO. Developing and fine tuning a CRO strategy without accessing and reviewing complete and accurate data is akin to walking in the dark.
Test. Test. Test. Experiment. Test. Test. Test. Experiment. Test. Test. Test. Too much? Not at all, when you consider the fact that only 4.3% of online shoppers ever click on the buy button*. And even then, only 39.8% complete a purchase. As for marketing emails, only 1.1% follow through on specific CTAs (no data on actual purchases).
This is why global corporations spend millions of dollars every day just to conduct test. This is why Amazon and Ebay conduct testing every single day of the year. This is why Yahoo conducted a 30-day test to gauge user responses for their new logo**. No two humans are ever alike, and their behavior, motivation and perception constantly changes.
Call-to-actions (CTAs) are carefully constructed triggers designed to compel visitors to follow through on a campaign objective. It can be in the form of a buy button, subscription button, free downloads or phone calls. CTAs have to be prominent without being overwhelming. It needs to follow a natural progression instead of being thrown around awkwardly and ineffectively.
Can your digital marketing strategy keep up with your organizational growth? Is it optimized for the milestones you strive to…
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