Creating an effective landing page is a marketing essential, and new techniques have revealed how to achieve the highest possible conversion rates in 2015. There are many options you have at your disposal while creating new and fresh landing pages, using these tools will allow you to optimize your page and increase your profits.
In the ultra-competitive world of online marketing, you must stand out in order to be successful. Landing pages are now being used more thane ever by marketers for one simple reason…they work. But, you have to know what you’re doing to keep up with the competition.
With thousands of landing pages being designed every day, expert marketers are creating these pages for their target audience, often with each offer and product description getting its own landing page.
This growing trend was highlighted recently in SaaS weekly, a weekly newsletter distributed by Hiten Shah, co-founder of Kissmetrics. Shah helped to explain how crucial it is to create unique landing pages that will get you noticed, while also creating a different page for every single offer you are presenting. Building an arsenal of landing pages is definitely the way of the future, so don’t get left behind by being a single-page marketer.
Researching current optimization trends will allow you to be a step ahead of the crowd. Designers have learned what works and what isn’t working in 2015.
Below is a list of the top 5 landing page trends of 2015:
1. Showcase your clientele
Displaying customer badges is an excellent way to build your credibility and reputation. Showcase the logos of reputable companies that you have done business with, letting potential customers know that you are trustworthy. This is called ‘the halo effect’, and can be a great way to keep building your brand.
You can probably relate to this experience from doing business online. When you see that other trustworthy companies have used a particular businesses service, you are much more likely to choose them simply based on credibility, right?
2. Testimonials are key
Well written and positive reviews of your product or service can go a long way in designing a successful landing page. But, short and vague testimonials from irrelevant people or companies won’t do the trick.
An effective testimonial depends on several factors. It’s best if you have a notable leader or company from your industry that you have done business with who can provide you with a detailed testimonial of your services. These short stories will let your potential customers know exactly what to expect when using choosing you.
3. Hack Your Headlines
Most people who land on your page are looking for a solution to a problem. Your headline should immediately tell your visitors what problem you can solve for them. Otherwise, they are likely to move on to the next landing page.
Think about what your customer wants, and tell them you are going to provide a solution with your service or product. Brainstorm different headline ideas, and test which ones seem to grab the most attention.
4. A picture is worth a thousand words
Most people are extremely visual shoppers. Understandably, they want to know exactly what they will be getting when they spend their hard earned money. Adding relevant and contextually appropriate images on your landing page will not only be aesthetically pleasing, but is also amazingly effective at increasing conversion rates.
5. The two step opt-in process
Ease your customers into buying your product or services by adding a two-step opt-in process. When a CTA button is clicked by one of your visitors, they will be taken to a separate sign up form, or you can direct them to a sign-up page once they have clicked the button.
While this tactic may seem counter-productive because it forces your visitors to take an extra step along the process, the data is clear…this incredibly simple technique significantly improves conversion rates across the board.
There are two reasons for this:
First, a landing page with an unattractive sign up form gives your customers the wrong impression. A two-step process allows your landing page to present its self in a subtle manner, while breaking down the buying process into smaller steps.
Additionally, the two-step process reinforces their decision which lets you know that they are interested in your product/services.