Franchise Marketing

Nearly 50% of all retail sales in the United States come from franchises. It’s clearly an effective business model. Part of the reason for that is franchises start with a competitive advantage over non-franchisees by having customer awareness that comes from the brand’s exposure. It’s a significant head start that many in your industry won’t have.

In order to achieve a successful franchise digital marketing campaign, it’s important to take the resources at your disposal provided by your franchiser but also integrate them with a region-specific effort that takes demographics and local culture into account. It’s not enough to rely on just your branding in the market today, but with targeted digital marketing and advertising thrown into the mix, you’re setting yourself up for real success.

With our digital marketing services, such as: pay-per-click management (PPC), local search engine optimization (SEO) abd paid social media ads you’ll see a dramatic increase in targeted web traffic and at the place of business.

Automotive

The automotive franchise industry is very fragmented in comparison to other industries; the top 50 companies have a market share of less than 15%. What does this mean for you and your specific franchise? With a market spread out over so many different companies, marketing in the industry is less saturated. By taking advantage of these gaps in the market, you can make your franchise the first place that potential car buyers think of when they go to get their next vehicle.

While other automotive businesses neglect one of the most effective marketing strategies today’s technology provides, your automotive franchise can capitalize on that and get a leg up on the competition.

Restaurants

The restaurant industry is currently a $709.2 billion a year industry and is poised to grow 5% next year. It’s a healthy industry but to remain competitive it’s important to keep reinvesting a portion of your profits into marketing. With franchise restaurants, you already have the brand awareness that comes from being part of a larger organization. Combine that with Internet marketing at the local level and you have a winning strategy to bring customers to your specific location.

Real Estate

According to The National Association of Realtors, 92% of home buyers are using the Internet in their search for a home. Considering that’s the vast majority of all your potential clients, having an Internet marketing strategy in place is nothing short of mandatory.

Between the years 2009 and 2013, Google searches related to real estate saw an increase of over 250%. As with most other industries, clients’ experience with the real estate industry is increasingly becoming more linked with the Internet. To make you and your real estate franchise stand out from the competition, our firm offers the highest quality Pay Per Click (PPC) and local SEO you’ll find on the market.

Beauty Salon

As a salon franchisee, you probably know that your customers love to stay informed on recent trends. One way they do that is through YouTube, where they stay up-to-date by watching beauty news and tutorials. As such, our YouTube TrueView ads are extremely effective in your industry.

For beauty salon owners it’s important to stay on top of the latest national trends but also be aware of what’s going on at the local level. There are various ways to get traffic through your doors as a local franchise and SEO is another one of them.

With our services we’ll make sure that your site is on the first page of Google so that you’re the first option local searchers are presented with.

Hotel

69% of travelers start their search for travel accommodations online, and that’s from mobile devices. As a hotel, customers must be able to find you online, and when they find you, your site or content should be mobile friendly. Otherwise, you risk that traffic being sent to competitors.

With our marketing services we’ll make sure you’re represented on computer and mobile so that your customer can easily and quickly find your hotel.

Sign & Graphics

Did you know that content with relevant images get 94% more views than those without images? That means that as an advertiser, you can use the same strategies used to get your clients’ brands into the spotlight as you use to bring business in. We’ll get your business seen through social marketing, remarketing, SEO, and display advertising.

Travel

69% of travelers begin their travel search online from mobile devices, so being present online is key. Our strategy when it comes to travel marketing is to get your business into the top of Googles pages through paid search engine marketing but also organic search results from SEO.

Studies have shown that 92% of website visitors never return so we also place a lot of importance on remarketing so that visitors don’t forget about your business.

If you'd like to get back to what inspired you to start your business in the first place and leave the digital marketing to pros, call us at 1-888-238-7576 or fill out the form below with details on your business and what direction you'd like to take it. We look forward to working with you.

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