Hiring a Google Ads and SEO Agency vs. In-House Marketer: A Cost Breakdown for Businesses in Los Angeles, CA

When it comes to managing digital marketing for a business, there are two main options: hiring a Google Ads and SEO agency, or hiring an in-house marketer. Both have their own set of advantages and disadvantages, and the best choice for a business will depend on its specific needs and resources.

One of the main advantages of hiring a Google Ads and SEO agency is that they typically have a great deal of experience and expertise in these areas. Agencies often have teams of professionals who specialize in different areas of digital marketing, such as search engine optimization, pay-per-click advertising, and social media marketing. This can be a huge advantage for businesses that want to take their online presence to the next level but don’t have the in-house resources to do it themselves.

Another advantage of hiring an agency is that they can often provide more cost-effective solutions than hiring an in-house marketer. Agencies often have economies of scale that allow them to offer lower prices for their services. Additionally, businesses that use agencies don’t need to worry about the costs of training, benefits, and other expenses associated with hiring an in-house employee.

The cost breakdown for hiring a Google Ads and SEO agency versus hiring an in-house marketer in Los Angeles, CA will depend on the specific services required and the experience level of the agency or in-house marketer. However, a rough estimate of the costs for each option in Los Angeles, CA is as follows:

Hiring a Google Ads and SEO agency (Team 0f Experts):

  • Monthly retainer fee: $4,000 – $10,000
  • Setup fee: $2,000 – $7,500
  • Additional costs for services such as additional PPC advertising, social media management, or content creation: $800 – $3,500 per month

Total cost per year: $48,000 – $120,000

Hiring an in-house marketer (One Person):

  • Annual salary: $80,000 – $175,000
  • Benefits and other expenses: $15,000 – $55,000
  • Training and other one-time costs: $7,500 – $15,000

Total cost per year: $102,500 – $245,000

It’s important to note that these are rough estimates and the actual costs may vary depending on the specifics of the situation. Also it’s worth noting that in Mountain View, CA the costs are higher than in other regions of the US due to the high cost of living and salaries. Businesses should carefully consider their own needs and resources before making a decision.

One of the disadvantages of hiring an agency, however, is that they set the terms of service, and most often the service is not on-demand. Agencies have set schedules and processes that don’t allow for changes to be made as quickly as a business may need.

However, hiring an in-house marketer can be more costly than hiring an agency. Businesses will need to pay for training, benefits, and other expenses associated with hiring an employee. Additionally, in-house marketers may not have the same level of experience or expertise as a team of professionals at an agency. They may also not stick around for long and move to another opportunity leaving the business owner looking for another in-house marketeer.

In summary, the decision of whether to hire a Google Ads and SEO agency or an in-house marketer will depend on the specific needs and resources of the business. Agencies can provide a high level of expertise and cost-effectiveness, but may not be as flexible as in-house marketers. In-house marketers can provide more flexibility but can be more costly. Businesses should carefully consider their own needs and resources before making a decision.