Leverage Groupon for Business Growth: A Comprehensive Guide to Enhancing Local Internet Marketing
Discover how Groupon, the renowned deal-of-the-day platform, can significantly boost your business by attracting new customers. Recently, I assisted a local internet marketing client in featuring their business on Groupon, a process made smooth thanks to Groupon’s supportive team. While not all business types are eligible for Groupon features, don’t worry – our local internet marketing services cater to a wide range of businesses. Learn more about our Local Business Directory Creation and how to add your business to local directories for enhanced visibility.
Our Local Organic Marketing Plans
So, how exactly does Groupon benefit your business? By featuring your deal on their website, Groupon exposes your business to its massive local subscriber base. Daily, millions visit Groupon to discover the latest local deals. To succeed on Groupon, offer standout deals that eclipse your competitors’. For example, my local SEO client typically charges over $150 for a dental cleaning, exam, and x-ray. However, on Groupon, they offered this package for just $50 ($25 after Groupon’s share). This strategy attracted 400 new dental clients in less than 24 hours!
The deal’s success brought a flood of calls and website visits, with the staff managing inquiries about the Groupon offer and scheduling appointments. Witnessing this firsthand, I can attest to the overwhelming yet positive response it generated.
Getting Started with Groupon
To feature your business on Groupon, first check if you qualify by visiting Groupon Works. Even if initially declined, future opportunities may arise. Here’s a tip on how to prepare for Groupon listing:
- Create a Professional Website: If your local business doesn’t have a website, get one designed that’s search engine friendly. Consider hiring a local SEO company to optimize your site.
- Gather Real Customer Reviews: Groupon requires authentic customer reviews from platforms like Google Places, Yelp, or Yahoo Maps.
- Avoid Conflicting Promotions: Ensure there’s no conflicting promotional pricing on your website.
- Craft a Concise Business Description: Write a brief yet captivating paragraph about your business and offerings.
- Select the Right Deal: Consider the product or service you want to offer and choose a deal that aligns with your business goals.
- Patience is Key: Approval and feature on Groupon can take 4-6 months.
- Timing Your Deal: Choose an optimal date for your deal, avoiding major holidays unless seasonally appropriate.
To learn more about how Groupon works, visit GrouponWorks.com. If you have any questions or need assistance in leveraging Groupon for your business, feel free to reach out. Remember, Groupon’s terms are subject to change, so always stay updated by contacting them directly.