Are you tired of wasted clicks and low conversions?

What if I told you there was a way to make your marketing efforts more effective, and also cut costs?

It might seem like marketing your business is so complex and expensive, but that’s because most companies spend a lot of money on ineffective marketing.

No search engine visibility, lack of engagement, ads that don’t convert – you’ve seen it before, or maybe you’re struggling with it yourself.

The trick to winning clients over is knowing where to focus your efforts – that’s what marketing that drives sales is all about.

So how do you lower costs without hurting your business?

Lowering marketing costs while increasing leads

A well-oiled marketing engine doesn’t require huge investments to run smoothly.

There are several different strategies that make it possible to cut down on your marketing budget without it negatively impacting your sales. On the contrary, redirecting your resources in the right places can increase conversions and reduce costs at the same time.

Here are 3 ways to do it:

1. Automate your marketing

A lot of marketing activities are tedious and time-consuming.

You might think delegating is the solution to this, but an even better solution is automation.

Streamlining this process can increase production, customer retention, and marketing ROI.

In fact, up to 80% of companies that use marketing automation increase leads and conversions.

There are 5 simple steps you can take to get started:

• add chatbots to your website
• automate welcome and confirmation emails
• share evergreen content on social media
• use templates for your landing pages
• send automated targeted messages to engage your audience

2. Care about your existing customers

Attracting new customers will cost your company up to 7 times more than keeping an existing customer. Moreover, repeat clients are responsible for generating 40% of a company’s revenue.

So a great way to cut back on marketing costs while also increasing profit is to engage and turn your current buyers into loyal customers. You can learn more about how to do that here.

Retaining more clients that love your business will also naturally help you with word of mouth marketing (one of, if not the most effective form of marketing), as well as with getting excellent referrals.

3. Create buyer personas for your business

A lot of marketing dollars are unwisely spent on contacting uninterested leads.

Many companies are confused about who their marketing should be targeting. They think you should go after potential buyers.

But you don’t want someone who would potentially be interested in your product or service, you want to reach the people who are most likely to really buy and use it – the ones who will turn into long-term customers.

In short, a buyer persona is a detailed description of your ideal customer. Once you have an in-depth understanding of it, you can easily create personalized marketing content that appeals directly to them, engages them and prompts them to take action.

In fact, buyer personas are 48% more cost-effective than the average campaign and 93% of companies who exceed lead and revenue goals are using them to segment their database.

So make sure you’re using buyer personas for your business (whether you want to cut marketing cost or not).

Conclusion

If you’re working with a tight marketing budget, it can become difficult to generate revenue. But boosting sales while spending less on marketing is entirely possible – you just need the right strategy for it.

Want to learn more? Get in touch with our digital marketing team.