Primary and Secondary Data

Properly executed marketing research draws information from both primary and secondary data. Primary data is data that hasn’t been collected before. It is collected via experimentation, observation and, much of the time, through polls, surveys and focus groups. Secondary data is historical data that has been gathered by outside sources. These sources must be authoritative to ensure that the data that is used is reliable.

We use both primary and secondary data to conduct market research for clients. This ensures that clients are made aware of the big picture and that they are armed with as much useful information as possible.

Types of Marketing Research

Before the advent of the internet, market research often meant putting pen to paper and sitting down face-to-face with consumers to find out what they want. The digital era has changed that, allowing us to access real-time information to paint a more accurate and timely picture of a target audience’s wants and needs.

Some examples of the types of marketing research that we engage in include:

• Market needs analysis – What opportunities are out there in a particular market?
• Keyword research – What are consumers looking for?
• Social media analysis – What are people saying about a brand? What kinds of trends are occurring within a particular niche or industry?
• Digital analytics – How well are current marketing techniques working? What types of improvements can be made?

We personalize our marketing research and analytics services to suit the unique needs of each client. Regardless of which tools and methods we employ, the objective is always the same: To arm clients with useful insights into their target audience so that they can make effective marketing and business decisions. Contact us today to learn more.