Allure Events & Catering is a haute event venue and event planning company located in Los Angeles, Calfornia.  Their goal is to help create the perfect event for all their guests and to leave them with an unforgettable experience.

Background

Allure Events & Catering is a Los Angeles based haute event venue and planning (start-up) company. They cater to local clientele offering haute venue for all occasions and multi-national, awarding winning catering service. With no previous marketing history, they needed a creative digital marketing solution to generate online leads (form, phone and venue tours) for the event venue and catering service.

Solution

We deployed a primary and secondary research analysis and we created several paid media campaigns such as: Paid Search, Remarketing (Static/Dynamic), RSLA and YouTube Ads to drive highly relevant traffic to several targeted landing pages.

Results

We’ve achieved a Click Through Rate (CTR) of 7.92%, which generated leads via form, phone and in-person visits. The paid media campaign's Cost Per Click (CPC) was reduced by 66.7%, surpassing our original target CPC. With custom bid automation and conversion rate optimization (campaign, landing page), we saw a Conversion Rate of 3.5% and Return On Ad Spend (ROAS) of 171.6%.


 

7.92% CTR

3.5% Conversion Rate

171.6% ROAS

66.7% CPC Reduction

9/10 Quality Score

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