Pinky's Iron Doors is a family owned and operated wrought iron door company housing the largest in stock inventory in USA to date!

Background

Pinky's Iron Doors is a Los Angeles based wrought iron door (start-up) company. They cater to local, national and international clientele. With no previous marketing history, they needed a cost-effective digital marketing solution to generate both online and in-store sales.

Solution

We created several paid media campaigns such as: Paid Search, Google Shopping, Remarketing (Static/Dynamic), RSLA and YouTube Ads to drive highly relevant traffic to several targeted landing pages.

Results

We’ve achieved a Click Through Rate (CTR) of 15.5%, which generated online and in-store sales. The paid media campaign's Cost Per Click (CPC) was reduced by 42%, surpassing our original target CPC. With custom bid automation and conversion rate optimization (campaign, landing and checkout page), we saw a Return On Ad Spend (ROAS) of 1200%.

 

15.5% CTR

9.5% Conversion Rate

1200% ROAS

42% CPC Reduction

8/10 Quality Score

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