Pinky's Iron Doors is a Los Angeles based wrought iron door (start-up) company. They cater to local, national and international clientele. With no previous marketing history, they needed a cost-effective digital marketing solution to generate both online and in-store sales.
We created several paid media campaigns such as: Paid Search, Google Shopping, Remarketing (Static/Dynamic), RSLA and YouTube Ads to drive highly relevant traffic to several targeted landing pages.
We’ve achieved a Click Through Rate (CTR) of 15.5%, which generated online and in-store sales. The paid media campaign's Cost Per Click (CPC) was reduced by 42%, surpassing our original target CPC. With custom bid automation and conversion rate optimization (campaign, landing and checkout page), we saw a Return On Ad Spend (ROAS) of 1200%.