Social Media Management Agency.
Why is Social Media Important?
Facebook (FB)
With the ever-increasing use of Facebook, it is never too late to create a business page. Through Facebook, you can connect in real-time to your customers and potential targets. What Facebook allows you to do is put all your information on your unique page and then send updates to the customers that like you. It is a fantastic way to keep your customers up to date as well as to let them know what your business does and where it is located.
Twitter
Twitter is another social media tool that is wonderful for keeping your customers current with news related to your business. When your customers follow you on Twitter, they will be inundated with whatever information you wish to send their way. Any time you type out a short message and tweet it, all of your customers will instantly be notified. Because of this, Twitter is an incredibly powerful tool for reaching your customers.
Google+
Google+ is relatively new when compared to Facebook and Twitter, but it is gradually picking up momentum in the ever-crowded world of social media. With Google+ you can create a business page similar to your Facebook one. While Facebook currently has more users, Google+ has the advantage of optimizing your presence in Google search results, as well as taking advantage of other Google services. Like Facebook and Twitter, it is immensely powerful.
Here is the long list of social networks:
Facebook
Social Media Category: Social Networking
Primary Business Value: Strong Profile Rankings
Facebook is still the most popular social networking site out there, with more than three-quarters of a billion members. There are so many ways to connect with people on Facebook, be it through news feeds, groups, fan pages or several other unique paths. As well, the site allows you to stay connected with friends and customers in real time.
Social Media Category: Community
Primary Business Value: Strong Profile Rankings
Twitter is right underneath Facebook in terms of overall popularity. With Twitter, you can send messages of 140 characters or less to all of your followers. This is a fantastic way to stay in contact with friends, and update customers.
Category: Professional Networking
Primary Value Search Engine: Strong Profile Rankings
LinkedIn is extremely popular. The site targets professionals, so there are not nearly as many non-business-oriented folks using it. The structure of LinkedIn is similar to Facebook in that you or your company gets a page with your own link on it, and you can use groups, events and answers to stay in contact with your customers.
Wikipedia
Social Media Category: Wikis
Primary Value Search Engine: Strong Profile Rankings
Wikipedia is known most widely as a public encyclopedia, but it also has a social networking aspect. The community is very active in removing any content from the site that could be considered spam or somewhat self-promotional. By establishing an authoritative presence on Wikipedia, you can attract more customers to your site.
MySpace
Social Media Category: Social Networking
Primary Business Value: Strong Profile Rankings
MySpace is still a heavily trafficked site despite the fact that it has been eclipsed by Facebook for social networking dominance. Similar to Facebook and other sites, MySpace users can create their own unique pages where they can interact with other members.
Digg
Social Media Category: Social News
Primary Business Value: Strong Profile Rankings
Digg is a fantastic site that can lead to huge spikes in your site’s traffic. It can also be extremely beneficial if your site posts new content on frequently, as Digg allows users to vote up or down on stories, blog posts, etc. The better your content is, the more votes up you’ll get, and the more traffic you’ll get, as well.
YouTube
Social Media Category: Video
Primary Business Value: Strong Profile Rankings
YouTube is the main site for videos, and if your company or site has video content, then you’ll need to take advantage of YouTube. The site will allow your company’s name to be broadcasted to a wider audience, and if customers subscribe to your YouTube channel, they will be constantly updated on any news from your company.
StumbleUpon
Social Media Category: Social Tagging
Primary Business Value: Strong Profile Rankings
StumbleUpon is a relatively new form of social marketing. Users add sites to StumbleUpon’s ever-growing list of sites. They then pick their favorite categories, and StumbleUpon takes them to a random site that fits their criteria. By working with StumbleUpon, you can add to your site’s traffic in unique ways.
Social Media Category: Social News
Primary Business Value: Direct Link Sources
Reddit is very similar to Digg in that users get to post sites or blog posts and other users then get to vote up or down on them. Submitting your site’s articles to Reddit can expand your customer base and attract more traffic to your site.
Yelp
Social Media Category: Reviews
Primary Business Value: Strong Profile Rankings
Yelp provides a great community of third-person reviews about your company. Users go to Yelp to get reviews from real people about a certain store or company. Putting your company on Yelp is a fantastic way to get your company’s name out there.
Del.icio.us
Social Media Category: Social News / Tagging
Primary Business Value: Strong Profile Rankings
Del.icio.us is similar to StumbleUpon and other sites in that it allows users to save, post and share their bookmarks of other sites. Getting your site on Del.icio.us can increase your traffic very quickly.
DeviantArt
Social Media Category: Self-publishing / Social Networking
Primary Business Value: Direct Link Sources
DeviantArt is a great tool, but it’s really only useful to artists, such as photographers, painters, videographers, etc. The site is a wonderful tool for getting your art out there and increasing your exposure.
Yahoo!
Social Media Category: Social News
Primary Business Value: Promote Strong Content
Yahoo! Buzz is a really good social news site in which articles and posts are shared amongst networks of friends. By being proactive and getting involved in Yahoo! Buzz, you can weave your company’s name into the site and really see improvement’s in your site’s traffic.
Hacker News
Social Media Category: Social News
Primary Business Value: Promote Strong Content
Hacker News is another social news site that utilizes the votes up and down for articles and posts. The site is particularly useful to tech startups, but any company can really take advantage of it in order to increase traffic.
Newsvine
Social Media Category: Social Tagging
Primary Business Value: Strong Profile Rankings
Newsvine is a really interesting social news website that allows users to find articles, as well as write their own. Through the social networking aspect of the site, users can then discuss. Newsvine is a fantastic tool for increasing exposure.
Technorati
Social Media Category: Social Tagging
Primary Business Value: Strong Profile Rankings
Technorati is basically a search engine specifically focused on blogs. If your company’s site has a blog component, then posting your articles to Technorati can easily drive more traffic to your site.
Scribd
Social Media Category: Social Publishing
Primary Business Value: Promote Strong Content
Scribd is a document-sharing website that allows users to send and view other people’s and companies’ documents across a wide range of formats. If your company needs to get documents out to customers, Scribd is the best social marketing tool for doing so.
Techmeme
Social Media Category: News Aggregator
Primary Business Value: Promote Strong Content
Techmeme is a news aggregator that uses unique algorithms to deliver the top stories. Getting your site in on the action can lead to immense spikes in traffic from this reliable news site.
Slideshare
Socia Media Category: Presentation Sharing
Primary Business Value: Strong Profile Rankings
Slideshare allows users and companies to share presentations online. The site allows you to use a wide range of file formats in order to get your presentation out to as many people as possible.
Kaboodle
Social Media Category: Community
Primary Business Value: Promote Strong Content
Kaboodle is a social networking site that allows people and companies to create virtual shopping lists in public. Getting your name on these lists and having users share them can lead to increased exposure.
Epinions
Social Media Category: Consumer Reviews
Primary Business Value: Strong Profile Rankings
Epinions is a consumer reviews site that tries to be as objective as possible. Not only can Epinions lead to increased traffic for your company’s site, but it can also allow you to manage your brand publicly. By establishing a trustworthy presence, users and companies can make their voices heard within the Epinions community.
Care2
Social Media Category: Philanthropy
Primary Business Value: Direct Link Sources
Care2 is a social networking site with approximately 17 million members. It allows activists and philanthropists to interact and share ideas. If your company has any philanthropic endeavors, Care2 can be an invaluable resource.
Fark
Social Media Category: Community
Primary Business Value: Promote Strong Content
Fark is a news site with a sizeable community, but it may not be for everyone. On the homepage, Fark lists the top stories of the day. Getting involved can definitely lead to traffic for your site, but you should be warned that much of the content on Fark can be funny and/or inappropriate.
Adobe Showcase
Social Media Category: Editorially Chosen Content
Primary Business Value: Promote Strong Content
Adobe Showcase is a very simple site with a very simple premise: you, along with many other people and companies, submit your site and the editors choose the best ones to post on their homepage. Getting selected is hard, but it can easily lead to large spikes in your site’s traffic.
IMDB Pro
Social Media Category: Community
Primary Business Value: Strong Profile Rankings
IMDB Pro allows you to get in touch with actors, agents, publicists and pretty much anyone you need to in the entertainment industry. If your site is part of this community, then it would be a good idea to get involved with IMDB Pro.
