Why Spring Cleaning Your Digital Marketing Strategy Is a Must

Why Spring Cleaning Your Digital Marketing Strategy Is a Must

Spring is here and with it the old ritual we definitely shouldn’t skip: Spring Cleaning.

And guess what? Spring cleaning doesn’t only apply for house cleaning, but it also includes your business. Let’s face it, when was the last time you’ve “cleaned up” your business and checked for outdated things that just don’t work anymore?

Whether it’s your website, social profile, social presence, content or digital marketing strategy, make sure to prioritize updates and upgrades in all areas of your business, especially when it comes to your digital marketing strategy. Analyze your activities and then consider ways to optimize them.

Keep in mind that a sustained marketing effort should be a key component of any company’s long-term growth plan. Why? Because you don’t want your competitors out-competing you by delivering better products/services.

The solution? Keep your brand fresh and updated by reviewing your marketing strategies.

Here’s how to spring clean your marketing strategy to better attract and engage your customers:

Revise your SEO efforts

SEO requires hard work and it involves a lot of research, time and most importantly patience. But a strong presence on search engine result pages (SERPs) is the backbone of many businesses. So, makes sure to analyze your SEO efforts by determining:

  • where your site is ranking
  • what’s bringing in the most traffic
  • where you can optimize for better results.

Additionally, check to make sure that you don’t have any broken links, that your speed is up to par and that all your pages are in great condition and indexed by search engines.

Check your Social Media presence

Regardless of whether you are a start-up or a well-established authority, your social media presence needs to be up to date and on point. So, take this spring cleaning time to perform a social media review and see what needs to be updated or changed.

Here are some simple things you can start getting done right away:

  • Make sure that your branding efforts are consistent across all platforms
  • Update your passwords
  • Update your profiles – check if there’s a need to add more information, or even change some of the info that may already be outdated and not relevant
  • Address any bad reviews that you may have ignored – this is an important element you shouldn’t ignore, it shows integrity and confidence

This is also It’s also a great opportunity to take time and evaluate what is missing from your social media strategy, what’s working and what isn’t. Make sure you are up to date with the latest trends in digital marketing and your social presence is relevant and valuable for your target audience.

Remember, social media is an excellent digital space to show off your brand, so be smart and creative about it. And definitely, don’t put off spring cleaning your social platforms for long.

Upgrade your Content Marketing Strategy

Although content marketing is still a great way to make your company’s presence known, keep in mind that the web is so very saturated with content – which makes it quite difficult to get your information in front of the right audience.

How can you fight this saturation and win? Creativity.

Consider starting a podcast, or live streaming seminars or short, relevant and valuable videos that can bring a solution to your target audience. After all, online content is becoming a game of endless variety, so get out there and find some new digital mediums to reach your target audience and create loyal relationships with them.

In case you’ve already had some success with your current content marketing consider taking things to a new level. You could start up a newsletter and create a strategy with the goal to drive even more traffic to your content and keep your audience up to date.

Clearly, there are great options for you to try out in order to upgrade your content marketing strategy. And whatever you decide to do, make sure to bring something different for your audience, something your competitors don’t. Use this spring cleaning time to discover what makes you stand out from the crowd.

And, remember, testing and experimenting with marketing activities plays an extremely important part in developing flexible and effective digital marketing strategies.

While spring cleaning through your marketing strategy, make sure to identify the activities that are slowing it down, by relying on Google Analytics, Social Media Insights and on all the marketing tips and tricks out there that can contribute to your brand’s success.

If you think it’s time to review your marketing strategy, get in touch with our team of experts and strategists at Geoklix, to help you create an effective, results-focused digital marketing strategy that can drive your business towards better ROI.

Ready for a Spring renewal? 😎