Marketing Process

Search Engine Optimization Process

local internet marketing

1. Free SEO consultation

It all starts with a phone call to GeoKlix’s national SEO Internet Marketing Center. Our SEO experts will listen to your online marketing thoughts, past online marketing failures/successes, Internet marketing requirements and local business goals to provide you with unbiased feedback and online marketing recommendations that fits your budget and delivers maximum ROI potential. Best of all, you are not obligated to sign up, the initial SEO consultation is FREE, and will you not receive marketing calls from our SEO Help Center unless you request it—we respect your privacy.

2. SWOT Analysis

The first thing we do after you sign up for one of our affordable SEO packages, is a SWOT analysis:

    • Strengths: characteristics of the local business, or online marketing project that give it an advantage over other similar businesses in your geographic area.
    • Weaknesses (or Limitations): are characteristics that place the local business at a disadvantage relative to others local businesses in the same industry and geographic area.
    • Opportunities: internal and external chances to improve performance (e.g. generate more leads or maximize ROI) in the search engine environment.
    • Threats: internal and external elements in the search engine environment that could cause trouble for the local business or online marketing project.

With all the facts revealed by the extensive SWOT analysis, we are able to develop a winning Internet Marketing strategy to dominate the search engine results pages for your local small to large business.

3. Keyword Research

Keywords research is imperative to your online marketing success. Without the right keywords, your business website is not going to generate sales, prospects or hot leads. We research and find competitive keywords that actually drive highly targeted traffic that positively impacts your bottom-line.

4. Crafting SEO Strategy

We craft a custom SEO Internet Marketing strategy based on our findings and your unique business needs—cookie-cutter online marketing Stops here.

5. Analytics Integration

We integrate several Website analytics systems e.g., google analytics, to measure success, analyze Key Performance Indicators (KPIs) and find opportunities to increase Return On Investment (ROI).

6. On-Page SEO Process

Equipped with the all the business facts, current business state, keywords with the maximum potential, we start the On-Page Optimization process. This process involves optimization of certain elements of the 7 Layers of OSI e.g., hosting, domain, IPs, HTML, PHP and Database.

7. Off-Page SEO Process

Once the On-Page SEO process is complete, we move onto the next most important SEO process: Off-Page SEO process, which consists of the following:

  • Link Building
  • Directory Submission
  • Blog Submission
  • Article Submission
  • Press Release Submission
  • Social Bookmarks
  • Business Profile Creation and Promotion
  • Local Business Listing Creation
  • Fresh Content Creation and Publishing
  • Social Media Marketing
  • Social Media Management
  • Social Media Optimization
  • Reputation Management
  • Website Creation

8. Local Maps SEO Process

Local Maps Listing Optimization are as important as your business Website Optimization. These business listings are based on GPS, IP and Organic searches and can deliver, highly geo-targeted traffic to your website. Optimizing your local Maps listing is a must and will generate healthy number of prospects/customers for your local business. Local Business Map Listings combined with your organic Website SEO efforts will help you get the most out of your Internet marketing efforts and positively impact your business.

9. Daily Rank Monitoring

Of course, with all the above, we must monitor keyword rankings and traffic on a daily basis in other to measure success of the online search engine optimization campaign geared to generate you more business. We are a proud member of SEOmoz, Raven SEO and deploy tools that automatically monitor the health of your Website and automatically generate daily reports with rank, traffic and other notable changes.

10. Monthly Web Traffic & Rank Reporting

Results are in!!! Every month we will generate a final Website Traffic and Keyword Rank Report for the given cycle and email you the results for your review. You will now have the opportunity to view a detailed report of your SEO campaign and can correlate it with your business activity (more phone calls, more sales, more emails, etc.) to intelligently measure the success of your online marketing efforts.