Prior to building your digital marketing strategy, a SWOT Matrix: Strengths, Weaknesses, Opportunities and Threats analysis is conducted, (at your office or via Google Hangouts). We will analyze your business processes, including your direct competitors’, to extract insights instrumental in developing an effective, digital marketing strategy for your business.
Depending on your business goals, we can build and manage various types of digital marketing & advertising campaigns, such as: Google Search, Display, Remarketing/Retargeting, Google Shopping, YouTube TrueView, Calls Only/Mobile & App Installations.
Prior to building your digital marketing strategy, a SWOT Matrix: Strengths, Weaknesses, Opportunities and Threats analysis is conducted, (at your office or via Google Hangouts). We will analyze your business processes, including your direct competitors’, to extract insights instrumental in developing an effective, digital marketing strategy for your business.
Keyword level Ad-Group creation with super relevant Ad-Text is a must. We don’t stop there, with people at different buying stages and personas, we deploy A/B and Multi-Variant tests to find the best performing Ad-Text, in terms of QS, CTR, CPC, Conversions & More.
Manual bid management is not an option when you are running thusands of campaigns, ad-groups and keywords. We are comfortable using Kenshoo, Acquisio, Marin & DoubleClick Search V3. We also like to create and deploy our own custom AdWords scripts for Bid Management & Automation, via the AdWords API.
When using board (even with modifiers) & phrase match keywords/phrases, having a solid negative keyword list is a requirement. We have systems in place that actively looks into each incoming search term(s) to pin-point irrelevant keywords and proactively block them from future search queries.
We create custom dashboards and reports based on your campaigns KPI’s and if that’s not
enough, we can create custom reports to meet each stakeholder’s requirements.
Map User Behaviors in Exact Detail and Tune Your Digital Marketing to Match
Read MorePositive brand aware can increase online visibility, build up brand equity, and help generate advocacy.
Read More
